Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6C1904
RGB
108, 25, 4
HSL
12, 93%, 22%
HSB
12, 96%, 42%
CMYK
0, 77, 96, 58
LAB
24, 36, 34
LCH
24, 50, 43
OKLCH
0.35, 0.12, 35
XYZ
7, 4, 1
LUV
24, 61, 18
HWB
12, 2%, 58%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.