Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6C2A02
RGB
108, 42, 2
HSL
23, 96%, 22%
HSB
23, 98%, 42%
CMYK
0, 61, 98, 58
LAB
27, 29, 37
LCH
27, 47, 52
OKLCH
0.37, 0.10, 45
XYZ
7, 5, 1
LUV
27, 51, 23
HWB
23, 1%, 58%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.