Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6C809A
RGB
108, 128, 154
HSL
214, 19%, 51%
HSB
214, 30%, 60%
CMYK
30, 17, 0, 40
LAB
53, -3, -17
LCH
53, 17, 261
OKLCH
0.59, 0.05, 255
XYZ
20, 21, 34
LUV
53, -11, -24
HWB
214, 42%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.