Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6C8BAA
RGB
108, 139, 170
HSL
210, 27%, 55%
HSB
210, 36%, 67%
CMYK
36, 18, 0, 33
LAB
56, -5, -20
LCH
56, 21, 255
OKLCH
0.62, 0.06, 249
XYZ
23, 25, 42
LUV
56, -16, -29
HWB
210, 42%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.