Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6C8CA0
RGB
108, 140, 160
HSL
203, 21%, 53%
HSB
203, 32%, 63%
CMYK
32, 12, 0, 37
LAB
56, -8, -15
LCH
56, 17, 241
OKLCH
0.62, 0.05, 236
XYZ
22, 24, 37
LUV
56, -16, -20
HWB
203, 42%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.