Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6C8CA2
RGB
108, 140, 162
HSL
204, 22%, 53%
HSB
204, 33%, 64%
CMYK
33, 14, 0, 36
LAB
56, -7, -16
LCH
56, 17, 244
OKLCH
0.62, 0.05, 239
XYZ
22, 25, 38
LUV
56, -16, -22
HWB
204, 42%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.