Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6C8EA3
RGB
108, 142, 163
HSL
203, 23%, 53%
HSB
203, 34%, 64%
CMYK
34, 13, 0, 36
LAB
57, -8, -15
LCH
57, 17, 241
OKLCH
0.63, 0.05, 236
XYZ
22, 25, 38
LUV
57, -17, -21
HWB
203, 42%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.