Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CA0DF
RGB
108, 160, 223
HSL
213, 64%, 65%
HSB
213, 52%, 87%
CMYK
52, 28, 0, 13
LAB
64, -4, -38
LCH
64, 38, 263
OKLCH
0.70, 0.11, 254
XYZ
32, 34, 75
LUV
64, -24, -59
HWB
213, 42%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.