Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CABFB
RGB
108, 171, 251
HSL
214, 95%, 70%
HSB
214, 57%, 98%
CMYK
57, 32, 0, 2
LAB
68, -3, -47
LCH
68, 47, 266
OKLCH
0.73, 0.13, 255
XYZ
38, 39, 97
LUV
68, -28, -74
HWB
214, 42%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.