Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CB4E5
RGB
108, 180, 229
HSL
204, 70%, 66%
HSB
204, 53%, 90%
CMYK
53, 21, 0, 10
LAB
70, -13, -32
LCH
70, 35, 248
OKLCH
0.74, 0.10, 240
XYZ
37, 41, 80
LUV
70, -32, -48
HWB
204, 42%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.