Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CB7DD
RGB
108, 183, 221
HSL
200, 62%, 65%
HSB
200, 51%, 87%
CMYK
51, 17, 0, 13
LAB
71, -16, -27
LCH
71, 31, 239
OKLCH
0.75, 0.09, 232
XYZ
36, 42, 75
LUV
71, -33, -39
HWB
200, 42%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.