Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CB8CA
RGB
108, 184, 202
HSL
191, 47%, 61%
HSB
191, 47%, 79%
CMYK
47, 9, 0, 21
LAB
70, -21, -17
LCH
70, 27, 219
OKLCH
0.74, 0.08, 215
XYZ
34, 42, 62
LUV
70, -34, -22
HWB
191, 42%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.