Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CB8CB
RGB
108, 184, 203
HSL
192, 48%, 61%
HSB
192, 47%, 80%
CMYK
47, 9, 0, 20
LAB
70, -21, -17
LCH
70, 27, 220
OKLCH
0.74, 0.08, 216
XYZ
34, 42, 63
LUV
70, -34, -23
HWB
192, 42%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.