Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CBBD4
RGB
108, 187, 212
HSL
194, 55%, 63%
HSB
194, 49%, 83%
CMYK
49, 12, 0, 17
LAB
72, -20, -21
LCH
72, 29, 226
OKLCH
0.75, 0.09, 220
XYZ
36, 43, 69
LUV
72, -35, -29
HWB
194, 42%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.