Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CCCEB
RGB
108, 204, 235
HSL
195, 76%, 67%
HSB
195, 54%, 92%
CMYK
54, 13, 0, 8
LAB
77, -23, -25
LCH
77, 34, 227
OKLCH
0.80, 0.10, 221
XYZ
43, 52, 86
LUV
77, -41, -35
HWB
195, 42%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.