Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CCDF4
RGB
108, 205, 244
HSL
197, 86%, 69%
HSB
197, 56%, 96%
CMYK
56, 16, 0, 4
LAB
78, -22, -29
LCH
78, 36, 233
OKLCH
0.80, 0.11, 227
XYZ
44, 53, 94
LUV
78, -41, -42
HWB
197, 42%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.