Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6CD4FD
RGB
108, 212, 253
HSL
197, 97%, 71%
HSB
197, 57%, 99%
CMYK
57, 16, 0, 1
LAB
80, -23, -30
LCH
80, 38, 233
OKLCH
0.82, 0.11, 226
XYZ
47, 57, 101
LUV
80, -43, -44
HWB
197, 42%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.