Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6D1801
RGB
109, 24, 1
HSL
13, 98%, 22%
HSB
13, 99%, 43%
CMYK
0, 78, 99, 57
LAB
24, 37, 35
LCH
24, 51, 43
OKLCH
0.35, 0.12, 35
XYZ
7, 4, 0
LUV
24, 62, 19
HWB
13, 0%, 57%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.