Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6D1A09
RGB
109, 26, 9
HSL
10, 85%, 23%
HSB
10, 92%, 43%
CMYK
0, 76, 92, 57
LAB
24, 36, 32
LCH
24, 49, 41
OKLCH
0.36, 0.12, 33
XYZ
7, 4, 1
LUV
24, 61, 17
HWB
10, 4%, 57%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.