Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6D2902
RGB
109, 41, 2
HSL
22, 96%, 22%
HSB
22, 98%, 43%
CMYK
0, 62, 98, 57
LAB
27, 30, 37
LCH
27, 48, 51
OKLCH
0.38, 0.11, 44
XYZ
7, 5, 1
LUV
27, 52, 23
HWB
22, 1%, 57%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.