Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6D2B08
RGB
109, 43, 8
HSL
21, 86%, 23%
HSB
21, 93%, 43%
CMYK
0, 61, 93, 57
LAB
27, 29, 35
LCH
27, 45, 51
OKLCH
0.38, 0.10, 44
XYZ
7, 5, 1
LUV
27, 51, 22
HWB
21, 3%, 57%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.