Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
6D2F71
RGB
109, 47, 113
HSL
296, 41%, 31%
HSB
296, 58%, 44%
CMYK
4, 58, 0, 56
LAB
30, 35, -26
LCH
30, 44, 324
OKLCH
0.42, 0.13, 325
XYZ
10, 6, 16
LUV
30, 26, -38
HWB
296, 18%, 56%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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