Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
6D4366
RGB
109, 67, 102
HSL
310, 24%, 35%
HSB
310, 39%, 43%
CMYK
0, 39, 6, 57
LAB
34, 23, -13
LCH
34, 26, 331
OKLCH
0.44, 0.08, 333
XYZ
11, 8, 14
LUV
34, 21, -20
HWB
310, 26%, 57%
Pantone
208 C
Harmonies
Shades & tints
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