Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6D70FB
RGB
109, 112, 251
HSL
239, 95%, 71%
HSB
239, 57%, 98%
CMYK
57, 55, 0, 2
LAB
53, 29, -71
LCH
53, 77, 292
OKLCH
0.62, 0.20, 278
XYZ
30, 22, 94
LUV
53, -9, -110
HWB
239, 43%, 2%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.