Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D8BB9
RGB
109, 139, 185
HSL
216, 35%, 58%
HSB
216, 41%, 73%
CMYK
41, 25, 0, 27
LAB
57, -2, -28
LCH
57, 28, 266
OKLCH
0.63, 0.08, 259
XYZ
24, 25, 49
LUV
57, -16, -42
HWB
216, 43%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.