Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D8BBB
RGB
109, 139, 187
HSL
217, 36%, 58%
HSB
217, 42%, 73%
CMYK
42, 26, 0, 27
LAB
57, -1, -29
LCH
57, 29, 267
OKLCH
0.63, 0.08, 260
XYZ
25, 25, 51
LUV
57, -16, -43
HWB
217, 43%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.