Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D8D99
RGB
109, 141, 153
HSL
196, 18%, 51%
HSB
196, 29%, 60%
CMYK
29, 8, 0, 40
LAB
57, -9, -10
LCH
57, 14, 227
OKLCH
0.62, 0.04, 223
XYZ
22, 25, 34
LUV
57, -16, -13
HWB
196, 43%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.