Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D8EA0
RGB
109, 142, 160
HSL
201, 21%, 53%
HSB
201, 32%, 63%
CMYK
32, 11, 0, 37
LAB
57, -9, -14
LCH
57, 16, 238
OKLCH
0.63, 0.05, 232
XYZ
22, 25, 37
LUV
57, -17, -18
HWB
201, 43%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.