Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D90AA
RGB
109, 144, 170
HSL
206, 26%, 55%
HSB
206, 36%, 67%
CMYK
36, 15, 0, 33
LAB
58, -8, -18
LCH
58, 19, 247
OKLCH
0.64, 0.06, 241
XYZ
24, 26, 42
LUV
58, -18, -25
HWB
206, 43%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.