Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D91A2
RGB
109, 145, 162
HSL
199, 22%, 53%
HSB
199, 33%, 64%
CMYK
33, 10, 0, 36
LAB
58, -10, -13
LCH
58, 16, 234
OKLCH
0.64, 0.05, 229
XYZ
23, 26, 38
LUV
58, -18, -18
HWB
199, 43%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.