Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D91C9
RGB
109, 145, 201
HSL
217, 46%, 61%
HSB
217, 46%, 79%
CMYK
46, 28, 0, 21
LAB
59, -1, -33
LCH
59, 33, 268
OKLCH
0.65, 0.09, 259
XYZ
27, 28, 59
LUV
59, -18, -51
HWB
217, 43%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.