Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D93BC
RGB
109, 147, 188
HSL
211, 37%, 58%
HSB
211, 42%, 74%
CMYK
42, 22, 0, 26
LAB
59, -5, -26
LCH
59, 26, 258
OKLCH
0.65, 0.07, 251
XYZ
26, 28, 52
LUV
59, -19, -38
HWB
211, 43%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.