Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D95AB
RGB
109, 149, 171
HSL
201, 27%, 55%
HSB
201, 36%, 67%
CMYK
36, 13, 0, 33
LAB
59, -10, -16
LCH
59, 19, 238
OKLCH
0.65, 0.05, 233
XYZ
24, 28, 43
LUV
59, -20, -23
HWB
201, 43%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.