Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D97DB
RGB
109, 151, 219
HSL
217, 60%, 64%
HSB
217, 50%, 86%
CMYK
50, 31, 0, 14
LAB
62, 0, -40
LCH
62, 40, 269
OKLCH
0.67, 0.11, 260
XYZ
30, 30, 71
LUV
62, -21, -62
HWB
217, 43%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.