Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D989F
RGB
109, 152, 159
HSL
188, 21%, 53%
HSB
188, 31%, 62%
CMYK
31, 4, 0, 38
LAB
60, -14, -9
LCH
60, 16, 212
OKLCH
0.65, 0.05, 209
XYZ
24, 28, 37
LUV
60, -21, -10
HWB
188, 43%, 38%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.