Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D98AB
RGB
109, 152, 171
HSL
198, 27%, 55%
HSB
198, 36%, 67%
CMYK
36, 11, 0, 33
LAB
60, -12, -15
LCH
60, 19, 232
OKLCH
0.66, 0.05, 227
XYZ
25, 29, 43
LUV
60, -21, -20
HWB
198, 43%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.