Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D98BB
RGB
109, 152, 187
HSL
207, 36%, 58%
HSB
207, 42%, 73%
CMYK
42, 19, 0, 27
LAB
61, -8, -23
LCH
61, 25, 251
OKLCH
0.66, 0.07, 244
XYZ
27, 29, 51
LUV
61, -21, -34
HWB
207, 43%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.