Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D98DE
RGB
109, 152, 222
HSL
217, 63%, 65%
HSB
217, 51%, 87%
CMYK
51, 32, 0, 13
LAB
62, 0, -41
LCH
62, 41, 270
OKLCH
0.68, 0.11, 260
XYZ
31, 31, 73
LUV
62, -21, -63
HWB
217, 43%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.