Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D99AE
RGB
109, 153, 174
HSL
199, 29%, 55%
HSB
199, 37%, 68%
CMYK
37, 12, 0, 32
LAB
61, -11, -16
LCH
61, 20, 235
OKLCH
0.66, 0.06, 229
XYZ
25, 29, 44
LUV
61, -22, -22
HWB
199, 43%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.