Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DA3EA
RGB
109, 163, 234
HSL
214, 75%, 67%
HSB
214, 53%, 92%
CMYK
53, 30, 0, 8
LAB
65, -3, -42
LCH
65, 42, 266
OKLCH
0.71, 0.12, 256
XYZ
34, 35, 83
LUV
65, -25, -65
HWB
214, 43%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.