Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DA4FD
RGB
109, 164, 253
HSL
217, 97%, 71%
HSB
217, 57%, 99%
CMYK
57, 35, 0, 1
LAB
66, 1, -51
LCH
66, 51, 271
OKLCH
0.72, 0.14, 260
XYZ
37, 37, 98
LUV
66, -25, -80
HWB
217, 43%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.