Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DACF8
RGB
109, 172, 248
HSL
213, 91%, 70%
HSB
213, 56%, 97%
CMYK
56, 31, 0, 3
LAB
69, -4, -45
LCH
69, 45, 265
OKLCH
0.73, 0.13, 254
XYZ
38, 40, 94
LUV
69, -28, -71
HWB
213, 43%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.