Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DADFE
RGB
109, 173, 254
HSL
214, 99%, 71%
HSB
214, 57%, 100%
CMYK
57, 32, 0, 0
LAB
69, -3, -47
LCH
69, 47, 266
OKLCH
0.74, 0.14, 255
XYZ
39, 40, 99
LUV
69, -28, -75
HWB
214, 43%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.