Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DB4DA
RGB
109, 180, 218
HSL
201, 60%, 64%
HSB
201, 50%, 85%
CMYK
50, 17, 0, 15
LAB
70, -15, -27
LCH
70, 31, 240
OKLCH
0.74, 0.09, 233
XYZ
35, 41, 72
LUV
70, -32, -39
HWB
201, 43%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.