Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DB4DC
RGB
109, 180, 220
HSL
202, 61%, 65%
HSB
202, 50%, 86%
CMYK
50, 18, 0, 14
LAB
70, -15, -28
LCH
70, 31, 242
OKLCH
0.74, 0.09, 235
XYZ
36, 41, 74
LUV
70, -32, -41
HWB
202, 43%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.