Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DB9DA
RGB
109, 185, 218
HSL
198, 60%, 64%
HSB
198, 50%, 85%
CMYK
50, 15, 0, 15
LAB
71, -18, -24
LCH
71, 30, 234
OKLCH
0.75, 0.09, 228
XYZ
36, 43, 73
LUV
71, -34, -35
HWB
198, 43%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.