Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DBACA
RGB
109, 186, 202
HSL
190, 47%, 61%
HSB
190, 46%, 79%
CMYK
46, 8, 0, 21
LAB
71, -22, -16
LCH
71, 27, 216
OKLCH
0.75, 0.08, 212
XYZ
35, 43, 62
LUV
71, -35, -21
HWB
190, 43%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.