Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DC5EB
RGB
109, 197, 235
HSL
198, 76%, 67%
HSB
198, 54%, 92%
CMYK
54, 16, 0, 8
LAB
75, -20, -28
LCH
75, 34, 235
OKLCH
0.78, 0.10, 228
XYZ
41, 49, 86
LUV
75, -38, -40
HWB
198, 43%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.