Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DC5EE
RGB
109, 197, 238
HSL
199, 79%, 68%
HSB
199, 54%, 93%
CMYK
54, 17, 0, 7
LAB
75, -19, -29
LCH
75, 35, 237
OKLCH
0.78, 0.10, 230
XYZ
42, 49, 88
LUV
75, -38, -43
HWB
199, 43%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.