Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DCBEA
RGB
109, 203, 234
HSL
195, 75%, 67%
HSB
195, 53%, 92%
CMYK
53, 13, 0, 8
LAB
77, -23, -24
LCH
77, 33, 227
OKLCH
0.80, 0.10, 222
XYZ
43, 52, 86
LUV
77, -40, -35
HWB
195, 43%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.